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Utah Jazz basketball star Gordon Hayward is in what might be the most, unusual endorsement deal for a professional athlete so far--and will be using and endorsing a maker of video game headsets. HyperX, a developer of high speed memory, flash drives, audio headsets, and other products for the video gaming market, said on Tuesday that Gordon Hayward will use the company's gaming headsets in marketing campaigns, for streaming game sessions, and more. Hayward, a point forward for the Jazz, also is an enthusiastic video gamer, including participating in professional "eSports" leagues. Hayward is apparently a fan of Halo, Starcraft II, and League of Legends.
posted on Wednesday, June 1, 2016

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