Wayin Wins Denver Broncos

Denver-based social marketing software maker Wayin has signed the Denver Broncos as a new customer, according to the company. Wayin said that the Denver Broncos will use Way in to create a new social engagement hub, letting fans access team-generated, fan, player, and other social content. Financial impact of the win was not disclosed. Wayin is led by Elaine Wood, and is backed by U.S. Venture Partners, TIBCO Software, Wilson Sonsini Goodrich and Rosati, and angels.