Wednesday, September 20, 2006
Umbria Trumpets Analyst Report
Boulder, Colorado-based Umbria has been named in the influential Forrester reports as a "Strong Performer" in Brand Monitoring, the firm said this week. Umbria is developing a service that analyzes blog postings and other online media, to gain market insight into consumer segments. The firm's service analyzes blogs, wikis, message boards, chat rooms, and customer review sites for marketers. Accoring to Umbria, Forrester's September 13th report said "focuses on analysis of consumer-generated media, delivering a clear understanding of customer voices supported by a solid technology platform." Umbria is backed by ArrowPath, Sequel Venture Partners, and Vista Ventures.