Tomax Selected By Cell Phone Retailer

Airport Wireless, a retailer of cellular phones and accessories in major U.S. airports, has chosen Tomax's on-demand merchandising and store execution software,, according to PivotLink Corp., a publisher of a business intelligence application that is a component of Tomax’s The financial impact of the deal was not disclosed. PivotLink said Airport Wireless will use Tomax's to gain instant access to critical retail metrics. PivotLink's Retail Analytics is integrated seamlessly into the software-as-a-service suite. Tomax is headquartered in Salt Lake City, Utah. Airport Wireless is based in Wellington, Fla. PivotLink is headquartered in Seattle.