Tuesday, February 22, 2011

SpotXchange Launches Video Ad Optimization Product

Denver-based SpotXchange, which operates a video ad marketplace, said today that it has launched a new video ad-optimization product. The firm said its Otto product automatically optimizes video ad campaigns for users, and claimed that use of the tool in early testing showed an improvement in click through rates from 0.75 percent to 1.48 percent. Pricing on the new tool was not disclosed.