Tuesday, September 17, 2013

SpotXchange Launches New Video Ad Platform

Denver-based online advertising provider SpotExchange says it has launched a new, video advertising product. The company said its new platform provides the industry's "highest level of transparency" of programmatic video advertising, which helps increase yields on those ads. The company said the product is targeted at helping publishers avoid the issues of channel conflict and CPM pricing degradation. SpotXchange is led by Mike Shehan.