Monday, April 4, 2011
SpotXchange Gets IAB Cert
Denver-based video advertising network SpotXchange said this morning that it is among the first ad networks to complete a self-certification and training program for the IAB (Internet Advertising Board). The firm said the certification covers the IAB's Quality Assurance Guidelines (QAG), a program focused on providing assurance of "brand-safe" websites. SpotXchange said the certification included an "intensive internal audit" and the assignment of a compliance officer.