SpotXchange Adopts Cost Per View Ad Format

Denver-based SpotXchange, the online video advertising network run by Michael Shehan, said today that it is supporting new, cost-per-view advertising. SpotXchange said that cost-per-view ads allows advertisers to only be charged if a user decides to watch an entire video ad. The ad unit is just one of several offered by the firm, which is venture backed by H.I.G. Capital.