sovrn Rolls Analytics Platform

Boulder-based sovrn is continuing to build out its platform, saying this week that it has launched a brand new product called meridian. The company--which does not like to use uppercase in its company name or its new product--said meridian is an advertising analytics platform to help publishers manage their ad, check on performance metrics, benchmark their sites against others, and much more. Pricing on the new product was not announced. sovrn has been rebuilding its brand and team since January of 2014, when the company--once known a Lijit--was sold by Federated Media to LIN Digital Media. sovrn is led by Walter Knapp.