Sovrn Adds Support For New HTML5 Video Ad Standard

Boulder-based Sovrn, the online and mobile advertising network operator, has added support for a new, video ad support--HTML5 VPAID--as part of its products, the company said today. Sovrn said the support gives its publishers and other partners more options for cross-device, video advertising. HTML5 VPAID is a video ad standard that is a replacement to Flash video ads.