SimpleView Gets Private Equity Funding

Tucson, Arizona-based customer relationship management software developer SimpleView, which is focused on the destination marketing and travel business, has scored a new round of equity funding. According to buyout and growth equity investor Ridgemont Equity Partners, which provided the funding, Simpleview's existing management team will continue to run the business, and also invested alongside the company. SimpleView's software is used by people in the destination marketing market to manage their customers, send out email campaigns, manage search engine optimization, and more. Ridgemont said that ArchPoint Partners advised SimpleView in the deal, and that Silicon Valley Bank also provided financing for the transaction. Size of the investment was not announced. More information »