SendGrid Links With Boomtrain For Personalized Emails

Boulder-based email services provider SendGrid has linked up with predictive email technology provider Boomtrain, to help marketers send out highly targeted, personalized emails to email recipients, the two said Tuesday. Financial details of the deal were not disclosed. The deal gives SendGrid's customers access to technology from Boomtrain, which creates a behavior-based user graph of every individual on a website, and uses that data to very finely figure out what content is of interest to those individuals. SendGrid provides an email delivery service which helps marketers and others ensure delivery of their emails.