Rapt Media Debuts New Interactive Video Technology

Boulder-based interactive video software developer Rapt Media said that it has launched a new technology, which it says connects a company's videos with the website on which that video is posted. The company said the new technology pairs a video with the website around it, so that when users click on the website, the video responds, and the website changes as users click on a video. The company said its new technology is aimed at creatives and content producers, to help them build more immersive video-based web experiences. Costs of the new software was not announced. Rapt Media is led by Erika Trautman.