TOP NEWS Pledges To Continue Price War With

After sparking an all-out book price war, Salt Lake City-based said Monday that it will price match, and will also provide 15 percent value of book purchases to members of its loyalty program, Club 0, for use towards future purchases. had triggered a round of book price drops at over the last month, by selling its books at 10 percent below's prices. says its new structure would go to "lessens any harm to the mom-and-pop booksellers we consider our comrades in arms."