Online Searches Grow 55 Percent

Neilsen/Netratings reports that online searches grew 55 percent, year over year, to 5.1 billion searches in December of 2005. The firm, which provides media and market research on Internet traffic, said yesterday that it found that the total number of Internet searches across 60 search engines grew 55 percent year-over-year. The number of searches increased even though the number of people connected to the Internet only rose by three percent. Neilsen said that Google had a 49 percent share of all searches in December, with Yahoo at number two with 21.4% of searches, and MSN Search number three with 10.9% of searches. Yahoo and MSN Search had slight declines in the total number of searches at those sites.