OneRiot Launches Advertising Network

Boulder-based OneRiot, which operates a realtime web search service, is launching a new advertising network today, RiotWise Trending Ads. OneRiot said the new advertising product is aimed at social web applications, such as Twitter apps, IM clients, and iPhone Apps. The new ad product provides matching between advertiser content and "trending topics" on the real-time web, and will be available via the firm's API.