Omniture Wins Malaysian Multimedia Customer

Omniture Inc., a publisher of online business optimization software, revealed Tuesday that Multimedia Interactive Technologies, the multimedia arm of Malaysian firm ASTRO All Asia Networks, has chosen Omniture's software suite to measure its online audience and customer base. Omniture said MIT will use Omniture SiteCatalyst and Omniture Discover to improve online content, ad placement, advertisement feedback, site navigation and promotional efficacy through monitoring the interests and behavior of visitors to MIT's Web properties. MIT provides content and interactive services to millions of mobile, interactive television and online users in Malaysia. Omniture is headquartered in Orem, Utah.