Monday, April 30, 2007
Omniture, Vignette Form Strategic Alliance
Omniture Inc. and Vignette, both developers of Web-based, software-as-a-service products, have formed a strategic partnership to better serve their joint customers, the companies announced Monday. They stated the alliance blends Omniture's SiteCatalyst analytics software with Vignette's most-up-to-date Web applications. They also said their shared clients will now be able to measure and analyze the value of their online customer interactions as a result of this agreement. Headquartered in Austin, Texas, Vignette specializes in enterprise content management solutions. Omniture Inc. is based in Orem, Utah, and boasts some 2,000 customers, including eBay, AOL, Wal-Mart, Microsoft, General Motors, Sony and Hewlett-Packard.