Thursday, November 10, 2005

Omniture Upgrades SearchCenter

Orem-based web analytics firm Omniture said this week that it has upgraded its SearchCenter product and incorporated MSN's adCenter into the product. SearchCenter 2.0 provides keyword management campaigns for multiple Internet search engines, allowing advertisers to tune their keyword marketing campaigns. The new version adds keyword import and export from Excel, custom rules for keyword billing strategies, and a detector for suspicious keyword activity and spam. Omniture's products are used by companies for analyzing their e-commerce and web traffic.