Omniture Ties With European Software Firm

Omniture Inc., publisher of hosted business optimization applications, revealed Wednesday that a European software maker has joined its Genesis Network partner program. According to Orem, Utah-based Omniture, SDL Tridion has integrated its content management platform with Omniture's SiteCatalyst tool. As a result, Omniture explained, SDL Tridion can now modify and manage content delivery to customers; Web sites, which, in turn, should help increase visitor conversion rates. The deal also allows SDL Tridion's customers will also gain access to SiteCatalyst's Web analytics features. SDL Tridion is headquartered in Amsterdam.