Omniture Signs Popcorn Retailer

Orem, Utah-based Omniture has signed on Dale and Thomas Popcorn as a customer, the firm said Wednesday. Oniture said that the popcorn retailer is using the firm's Omniture SiteCatalyst web analytics software, in conjunction with Yesmail's email marketing tools. The products are being used to manage email marketing campaigns. Financial impact of the customer win was not disclosed.