Omniture Signs, Links With Marketing Agency

Orem, Utah-based web analytics provider Omniture has signed on online site, an online community focused on motocross racing, and also inked a deal with a digital marketing agency in the United Kingdom, Guava. In the deal, Omniture said that its products are being used in conjunction with reviews software Bazaarvoice. Financial impact of that deal was not disclosed. Separately, Omniture said it has been selected by Guava, a provider of search marketing (SEM) tools to the UK, Sweden, and Denmark markets. Omniture's SearchCenter tools will be used for Guava's SEM efforts, including keyword optimization and automating keyword bids.