Tuesday, July 17, 2007

Omniture Signs Avid Technology

Orem, Utah-based Omniture, a provider of web optimization and analytics software, said Monday that it has signed on Avid Technology as a customer. Avid will use Omniture's products to measure visitor behavior across its network of Web sites. Size of the deal was not disclosed. Omniture is a provider of business optimization software used by companies to measure web traffic and analyze traffic patterns.