Omniture Signs Amway

Orem, Utah-based Omniture has signed on Alticor, the parent company of Amway, as a customer, the firm said this week. Financial impact of the deal was not disclosed. According to Omniture, Alticor will use the firm's SiteCatalyst Web analytics products. The software will be used for real-time Web traffic analysis, advanced merchandising and deeper segmentation of Amway's web traffic.