Omniture Gets Win At KeyBank

Orem, Utah-based Omniture announced today that its web analytics products have been selected by KeyBank, a banking and financial services company. KeyBank will use Omniture's products to measure the effectiveness of its online campaigns. Omniture specifically said that KeyBank will use the firm's analytics for measuring marketing strategies. Omniture is a provider of web analytics and analysis software, used by companies to analyze the traffic and visitors patterns on web sites and from online advertising campaigns.