Omniture Focuses On Landing Page Optimization

Orem, Utah-based Omniture said today that it has released a new version of its SearchCenter product, which allows search engine marketers to test their landing pages. According to Omniture, SearchCenter--which is used for search engine marketing and keyword management--now can create targeted landing pages associated with the keywords used on search engines. The firm said it can create a more personalized visitor experience, by directing content to specific groups of visitors and figuring out how those keywords and landing pages perform together.