Omniture Adds Samsung Electronics

Orem, Utah-based Omniture Inc., a provider of online web analytics software, revealed this week that international semiconductor and electronics manufacturer Samsung Electronics Ltd. has selected an Omniture application to help analyze and personalize its online brand. Omniture said Samsung will use Omniture SiteCatalyst, a Web analytics tool, to monitor customer trends and behaviors. Omniture said Samsung will use the tool to develop targeted online campaigns and content that appeals to their visitors' interests, Omniture explained.