Monday, November 30, 2009

Omniture Adds Empruntis.com

Orem, Utah-based Omniture, which is now a part of Adobe, has added French web site Empruntis.com as a customer, the firm said late last week. Empruntis offers loan and insurance offers in France. Size of the deal was not disclosed. Omniture said that Empruntis is using its Test & Target software, to automate optimization of its online content. The company said that Empruntis replaced the use of Google Website Optimizer with its product.