NextAction Gets Funding, Becomes DataLogix

Westminster, Colorado-based NextAction, a provider of marketing, data, and analytics for marketers and advertisers, said today that it has scored a "large" private equity investment, and rebranded itself as DataLogix. The firm said the funding came from General Catalyst Partners and entrepreneur Rob Gierkink. Exact amount of the funding was not disclosed. As part of the deal, the firm said that George Bell of Catalyst General Partners, and Tim Connor from Sequel Venture Partners, have joined the company's board of directors. A regulatory filing puts the investment amount at $15.2M.