NewsGator Takes On Content Syndication

Boulder-based NewsGator said late Friday that the firm is rolling out a new "reverse syndication" product which will allow its media clients to share high quality content with each other. The firm said it is launching a set of widgets with 32 online newspapers, to cover NFL games this fall and winter. The widgets allow each of those papers to share content--in this case, content about opposing teams which are playing each other in NFL games.