NewsGator Signs Up Partners For Ad Efforts

Denver-based NewsGator Technologies has unveiled a long list of partners, as the firm said it has created a program to help web publishers optimize their ad revenue. Newsgator said that its new AdBurner program helps optimize CPM for publishers usings its widgets, related content, and iPhone applications, and that it is working with ad partners Technorati, Admeld, Gigya, Medialets, and Tremor Media as part of the effort. Details of the individual partnership were not disclosed. Technorati is a provider of news and blog search services; Admeld is an ad network provider; Gigya develops widget advertising campaigns; Medialets operates an iPhone ad network; and Tremor Media provides banner and video advertising.