Sphero, Disney Part Ways: Goodbye BB-8
In a huge turn of events, Boulder-based robotic toy maker Sphero is parting ways with Disney, and will discontinue its populaar BB-8, R2-D2, Lightning McQueen, and other Disney licensed products, the company said on Monday. The change is a huge shift from the company's push in 2017, when its partnership with Disney drove a huge spike in sales for the company, due to BB-8 and those other Disney products. In an interview with The Verge, Sphero CEo Paul Berberian said the licensed toy business "required more resources than it was worth."
posted on Monday, December 17, 2018
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