Umbria Adds Blog Tracking Features
Boulder, Colorado-based Umbria, a firm that develops market intelligence software for tracking blogs and consumer generated media, said today that it has added a new capability of tracking online discussions based on consumer segments. The new Umbria Tribe Analysis product aggregates blogs and message boards based on specific consumer segments, and is targeted at helping marketers better understand their customers.
posted on Tuesday, March 6, 2007
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