mediaFORGE Adds Search Retargeting

Salt Lake City-based mediaFORGE, the developer of advertising retargeting technology, said today that it has launched a new, dynamic search retargeting product. The new product is aimed at companies looking to find shoppers who have searched for words related to businesses. mediaFORGE said the new product presents personalized, interactive ads to users who have searched for certain keywords, designed to attract those users to its clients' websites. Pricing on the new offering was not announced. mediaFORGE previously only offered site retargeting--software which would present ads to users who had previously visited a company's website, to attract them back to that site.