Lijit Sees Jump In Network, Has Big Hiring Plans

Boulder, Colorado-based Lijit Networks, the online advertising widget developer and online advertising network operator, said Wednesday that it nearly doubled the number of sites in its advertising network in July. According to Lijit, it added almost 20,000 new sites to the network in July, bringing its total to nearly 40,000 sites, representing 150 million global unique visitors and 1.8 billion monthly pageviews. The firm attributed the growth to its real time bidding platform, which it had released in June, which it says provides its publishers with better fill rates and higher returns. As a result of the growth, Lijit says it has big hiring plans, with 25 new employees joining since its last financing round in April, and plans to add another 20 employees by the end of the year. Lijit raised $10M from Highway 12 Ventures, Foundry Group, Boulder Ventures, and Colorado Fund I in April.