Lijit Releases New Real Time Bidding Platform

Boulder-based Lijit, the developer of online advertising tools for blog publishers, said yesterday that it has rolled out a new, real-time bidding platform aimed at mid- and long-tail publishers. The firm said its new platform allows its customers to get better fill rates from premium brand advertisers, and make more money from their online ads. Lijit has linked with data and media management firm Turn for the new real time bidding platform; Turn provides access to RTB inventory through its digital advertising services.