Lijit Launches Audience Analytics Tool

Boulder-based Lijit, the online advertising network and software developer which is now part of Federated Media, said this week that it has launched a new tool to help publishers decode the site's audience. Lijit said its new Advertiser Insights tool helps publishers see what the top brands are that align with their readers. The firm said the analytics inforamtion can help publishers support direct sales efforts and better develop editorial content which will attract those advertisers.