Lead Media Secures Equity from Peterson Partners

Lead Media Partners, a provider of online lead-generation services to the higher education market, has received an investment from private equity firm Peterson Partners. The actual dollar amount of Peterson's involvement was not disclosed. Chandler Horsley, Lead Media's chief executive officer, and Alan Whitaker founded Lead Media in 2006. Among its chief clients are the University of Phoenix, Career Education Corp., Capella and Kaplan University. Founded in 1995, Peterson Partners has over $400 million under management through five funds. Peterson's investment portfolio includes JetBlue, Making Memories, EnergySolutions, Asurion, Instashred, Winder Farms and Diamond Rental. Both Lead Media and Peterson Partners are headquartered in Salt Lake City, Utah.