Kochava Rolls Out Mobile Marketing Product

Sandpoint, Idaho-based Kochava, a startup developing mobile attribution, analytics, and optimization software, said today that it has launched a new product to help connect its product to other software. Kochava said its new "Kochava Adapter Framework" integrates its tools with such partners as Appboy, Leanplum, Localytics and Urban Airship. Kochava is led by Charles Manning.