HiveLive, Responsys in Co-Marketing Partnership

HiveLive Inc., a publisher of enterprise social software platforms, announced Monday that it has formed a co-marketing partnership with Responsys, a developer of on-demand e-mail and marketing applications. HiveLive said the union will allow for marketers to better conduct online marketing activities that focus on customer acquisition, retention and loyalty. HiveLive also said its clients can now complement their customer communities with online, multi-channel marketing programs. HiveLive is a privately held company headquartered in Boulder, Colo.