GutCheck Launches New Market Research Product

Denver-based GutCheck, the provider of online, instant market research services which is venture backed by Highway 12 Ventures and Village Ventures, has launched a new product today, called Instant Research Communities. The startup, which is headed by Matt Warta, said its new product has emerged out of a private beta, and allows brands to tap into existing communities on their websites, Facebook fan pages, Twitter, and Google+ to gather market research and gain reactions and discussion on proposed business decisions. The firm also has tied those to a wide pool of consumers, so that firms can compare how fans of a brand respond versus the general public to an idea. Pricing on the new offering were not disclosed.