GroupHigh Takes On Blogger Outreach, Monitoring

Boulder-based GroupHigh, a developer of software used for monitoring and tracking outreach to bloggers, said today that it has released a new tool for PR professionals and marketers. The company said it has created a product which helps identify individuals and influencers, letting companies build and organize lists of bloggers for social outreach, based on topics, location, language, followers, and keywords. GroupHigh says it has an index of over 10 million active bloggers in its database. GroupHigh also offers up tools to track brand mentions, and track success of posts via social media shares. Pricing of its software was not announced.