GoDaddy Targets SMBs With New Branding

Scottsdale, Arizona-based GoDaddy, the online provider of domain name registration, hosting, and other related services, is sharpening its focus on small businesses with a new branding push, the company said this week. GoDaddy said it is launching a new brand strategy around the phrase "It's Go Time", and will be pushing out new television advertising and marketing around the theme. GoDaddy's website has also been reswizzled around a small business focus--complete with smiling small business owners and videos--as part of an effort the company says is "sharply focused" on helping small businesses.