GoDaddy Takes GMAC Bowl

Add GoDaddy, the Internet domain registrar, to the list of Rocky Mountain companies who have their own college football bowl game. According to Go Daddy this morning, it is sponsoring its very own, college football game, the Bowl, as it takes over title sponsorship of what was formerly the GMAC Bowl. The bowl will be held in Mobile, Alabama on January 6th. Financial details of the sponsorship were not disclosed. GoDaddy, which is based in Tempe, Arizona, is among just a small number of firms from the region with their own bowl game. Fellow Arizona technology firm Insight Enterprises is the title sponsor of the Insight Bowl, held in Sun Devil Stadium, and New Plymoth, Idaho-based uDrove, a developer of an Internet freight matching service, is title sponsor of the uDrove Humanitarian Bowl, held in Bronco Stadium in Boise, Idaho.