GoDaddy Swaps Ad Agency

Scottsdale, Arizona-based GoDaddy said today that it has selected a new ad agency, Barton F. Graf 9000, to help drive a new television and online ad campaign focused on small business owners. GoDaddy--which has been in the midst of changing its image from racy SuperBowl ads to attract more small business owners--said that it will be launching a new campaign featuring both television and online ads, debuting in September. GoDaddy says it has been better focusing on how to help support small business owners with tools. GoDaddy--now owned by private equity owners--is in IPO registration.