GoDaddy Plans New Super Bowl Ad

Scottsdale, Arizona-based GoDaddy said Tuesday that it is planning another, Super Bowl ad, the eleventh consecutive Super Bowl ad campaign for the Internet services company. In a continued focus on business owners, GoDaddy said the new commercial will revolve around what it called "an adorable puppy" to make a point about empowering business owners to succeed online. The new campaign is themed "Journey Home" and taps New York ad agency Barton F. Graf 9000. GoDaddy said the new spot also features Danica Patrick. Last year's Super Bowl ad from GoDaddy included a person who quit their job to start their own, small business online focused on puppets.