GoDaddy Gearing Up For Super Bowl Push

Scottsdale, Arizona-based GoDaddy, the online domain name registrar and web services firm, is gearing up for a big push at the Super Bowl again this weekend, as the firm is set to launch a new ad campaign at the football game. The firm's founder, Bob Parsons, previewed the ads at a conference for the domain name industry in Los Angeles Tuesday, DomainFest. GoDaddy is reportedly paying $3M to Fox for its spot this year, which will push its .CO domain name registration services, around a new "Go Daddy Girl".