GoDaddy Bolsters Small Business Products With Mad Mimi Buy

Scottsdale, Arizona-based GoDaddy is bolstering its lineup of small business products, saying today that it has acquired Mad Mimi, a provider of small business email marketing tools. Financial terms of the buy were not disclosed. Mad Mimi offers up an email marketing application which help those small businesses send out and track custom email newsletters. GoDaddy said that the Mad Mimi service will continue to be available as a standalone application, and will roll out another product based on the software in 2015.