TOP NEWS Targets Gift Recommendations

Ever wonder what in the world you ought to be giving your friends for Christmas?, a new service created by Provo, Utah-based Imply Labs, launched today, saying that it is looking to help answer that question, by applying data-driven, predictive buying technology to gift recommendations. The new site taps into a user's Facebook and Twitter social media stream, and attempts to recommend and predict what that user would like based on their likes and social activity. Imply Labs said it is hopping to help both e-commerce websites and shoppers with the new service. Imply Labs is angel funded, and headed by Zack Oates.