Franklin Covey Gets Into Web Analytics

Salt Lake City-based Franklin Covey, the provider of planning and organization tools, as well as training around organizational effectiveness, said this morning that it has launched its own web analytics tool, called The Speed of Trust Analytics. Franklin Covey said the tool helps harvest millions of records on the Internet, and helps companies determine the level of consumer trust in an industry, company, product, or service. The firm said that it will charge $3,000 per report for a competitor profile, and $10,000 per report for a product and service profile for the web analytics offering. The new analytics product is based on Stephen Covey's book The Speed of Trust: The One Thing That Changes Everything.